The tiny tweak that increased my ad clickthrough rate by 145%

What if I told you that a single color change could be the difference between a struggling ad and a wildly successful one?

Sounds like this high-altitude mountain living might be cutting off a biiiit too much oxygen to my brain, right? 🏔️🧠

But that’s exactly what happened when I tested two nearly identical ads for my last Set to Sell™ launch.

One was teal. The other was beige with a pop of red. ⤵️

The test that changed everything

I had a hunch they would perform similarly but I figured it was worth testing since the ad itself was so simple.

I literally could NOT have predicted what happened next…

Much to my surprise, the teal ad had a clickthrough rate of 2.11% (a solid clickthrough rate so we’re not exactly mad about it). 

But the beige ad? 5.18%. 🤯 I can’t make this sh*t up. I have receipts. 🧾⤵️

Even if you don’t know a single thing about ads, I think we can both agree that a 145% increase in clicks… FROM A SINGLE COLOR CHANGE is absolutely WILD and like the smallest imaginable effort for that big of a result.

Why this matters more than you think

Now, imagine if I hadn’t tested that. Imagine if I had assumed the ad itself was the problem, my offer was the problem, or even worse—if I had assumed I was the problem.

Because if there’s one thing I know from being a Mindset and Sales Coach for nearly seven years, it’s that when you run into challenges in business—it can feel personal. Like people don’t like you. Like no one will ever buy your offer. Like you just suck at sales.

And the truth is... maybe they just prefer beige.

Ads give you more data, less mental drama

This is why I love running paid ads.

Because it’s so NOT personal. Instead of spinning out and wondering why something isn’t working, you get hard data. 

No emotional drama, no overthinking, no “maybe I should just scrap the whole thing and become a florist who arranges peonies instead.” (Because big floofy, pink PEONIES, friend! How could that be bad??? 🌸)

But the data doesn’t lie.

It shows you exactly where the gap is. And often, a heck of a lot faster than organic methods.

It’s not: "I guess no one wants this." It’s:

👉 "Oh, we’re not getting the right people to the landing page—does the audience need to shift?"

👉 "Oh, the landing page isn’t converting—what can we tweak?"

Or in this case…

👉 "Oh, people just like beige better than teal—what the actual EFF?"

And that ability to pinpoint the RIGHT problem is any entrepreneur's DREAM (enter Hilary Duff belting out ‘This is what DREEEEEEAMS are made of’ 🎶).

The real lesson here

Most of the time, it’s not a total overhaul.

It’s a color shift. A headline tweak. A simple strategic shift that makes a massive impact.

Even if you’re not running ads, this applies to so much more in business. 

After a certain point, you have a converting offer and a working sales funnel so it often ISN’T about making sweeping changes, but rather micro-adjustments to optimize and get it performing even better as you scale.

But to even be able to see those micro-adjustments, you have to first believe that YOU are not the problem (a lesson the Universe has been very intent on serving up for me this year, but I’ll save that email for a different day).

It’s so easy to assume that a slow sales week or a low-converting page means something about you when in reality, the answer is likely SO much simpler and more strategic than you think.

My challenge for you

Think: What’s one simple shift you can test this week? Maybe it’s your call-to-action, your Instagram bio, the color of a button on your sales page, or how you talk about your offer. Whatever it is—give it a shot and see what happens.

Because sometimes, the most powerful business shifts aren’t sweeping overhauls. They’re small nudges, tiny tweaks, and yes… even a simple change of color.